Where Creative Direction
Meets AI Orchestration.
I'm a Creative Director who orchestrates AI workflows to build brands faster, without cutting corners on thinking. I run two ventures, write about productivity and AI tools, and publish Oh So AI, a Tuesday and Friday newsletter for creatives who want to stay sharp.
I build brands.
I design systems.
By day, I work as a Creative Director and AI Strategist at Square Root SEO, an agency focused on B2B digital marketing. Alongside this, I run ByHarshal, my personal creative practice for founders who need brand identity, visual identity, and content strategy.
I use AI as a production layer, not to replace thinking, but to handle what slows it down. Research, first drafts, and iterations are where AI does the heavy lifting. Strategy, creative direction, and the decisions that shape whether a brand earns trust or doesn't: that stays with me.
Outside of client work, I publish Oh So AI, a Tuesday and Friday newsletter on tools and workflows without the hype. I plan the workflow, write the prompts, and make the calls that matter. That is what AI Orchestration means across the 80+ brands I've built.
Three topics.
One thread.
AI in Creative Work
Tool updates, vibe coding experiments, prompt engineering, and how AI actually changes the way creative work gets done. Real workflows, not hype.
Productivity & Systems
Second brains, deep work, PARA, async workflows - the frameworks that help founders do better work without adding more hours to the day.
YourLife OS
A personal operating system built around identity, not tasks. Goal architecture, weekly rituals, AI stack, and review loops, documented piece by piece.
All three topics, distilled into one newsletter. Every Tuesday & Friday.
Projects that delivered.
Furniture Brand Redesign
A full website rebuild for a B2B furniture brand. From a broken React setup to a clean, vibe-matched site, delivered in one week.
02CapHealthy Pharma
A full website project delivered in 48 hours, from discovery call to final homepage approval.
03Square Root SEO
Full rebranding and Astro conversion from WordPress for a B2B digital marketing agency. Delivered in 7 days.
04Cask 78
Full visual identity for a premium bar and restaurant in Indore. From logo to brand guidelines, delivered in 3 weeks.
05Pluto Cafe
Café brand identity from scratch. Logo, menu design, and a social media visual system that made the brand recognisable.
06Reweav
Brand identity for a sustainable textile brand. Built for digital-first presence with print-ready assets.
From the blog.
AI Orchestration: Why Creative Work Needs a Conductor, Not Just Tools
Most teams buy an AI tool and start prompting. That is using an instrument without a conductor. Learn why AI orchestration is the real shift.
What Ubersuggest and NotebookLM Reveal About Your Audience
Most teams do keyword research and walk away with a list of words. What Ubersuggest and NotebookLM reveal is something different: the actual moments your audience is trying to figure something out.
Client Brief to Live Website in 48 Hours
The exact 4-tool AI workflow that takes a client brief from raw ideas to an approved wireframe in 48 hours. No revision calls. No back and forth.
Have a project?
Let's talk.
Discovery calls are free. 30 minutes to understand your brand and figure out if I'm the right person for it.