Where Creative Direction
Meets Web, Search & AI.
I am a Founder and Creative Director based in India. I help founders, agencies, and brands grow through website development, SEO, AEO, GEO, and AI workflow consultancy. You get fast websites, visibility across Google and AI answer engines, and systems that save time. I also publish Oh, So AI every Tuesday and Friday.
The right fit for your situation.
You need a fast website, search traffic that compounds, and systems that save your time. I handle website development, SEO/AEO/GEO, and AI workflows so you can focus on decisions.
Your team is stretched thin and client deadlines are tight. I step in to ship custom websites, run SEO and GEO, and build AI workflows that cut turnaround time.
Buyers can't find you on Google or AI search, and manual reporting takes hours. I rebuild your site, optimize it for SEO, AEO, and GEO, and automate repetitive tasks.
You need a distinct brand, a site that converts, and steady content without hiring three vendors. I direct your identity, build the site, and set up the AI production layer.
Four solutions. One direction.
Website Development
From brief to a live, custom website in 7 to 14 days. Fast-loading, mobile-first, and built to convert visitors into leads.
SEO, AEO & GEO
Rank where buyers search today. Technical on-page SEO for Google, Answer Engine Optimization (AEO) for direct answers, and Generative Engine Optimization (GEO) for ChatGPT, Perplexity, and Gemini.
AI Workflow Consultancy
Map the manual work slowing your team down, connect the right AI tools, and hand over a documented system you own. Live in two weeks.
Brand Identity & Direction
Logo, visual system, guidelines, and rollout. AI speeds up research and iterations. I direct the strategy and final creative calls.
You bring the problem.
I build the solution that ships.
I am a Founder and Creative Director with 12+ years in brand strategy, website development, and search. I run ByHarshal, Wiggly Works, and Link Hooker, and lead creative direction and AI strategy at Square Root SEO.
Most businesses don't need another isolated vendor. They need a website that loads fast, ranks across Google and AI search engines through SEO, AEO, and GEO, and runs on practical AI workflows behind the scenes.
I use AI as a production layer for research, drafts, and iterations while keeping strategy and creative direction human. Outside of client work, I publish Oh, So AI every Tuesday and Friday, sharing tested tools and workflows without the hype.
Three topics.
One thread.
Tool updates, vibe coding experiments, prompt engineering, and how AI actually changes the way creative work gets done. Real workflows, not hype.
Second brains, deep work, PARA, async workflows - the frameworks that help founders do better work without adding more hours to the day.
A personal operating system built around identity, not tasks. Goal architecture, weekly rituals, AI stack, and review loops, documented piece by piece.
All three topics, distilled into one newsletter. Every Tuesday & Friday.
Projects that delivered.
Stone Artifact Manufacturer
Bespoke UI/UX website featuring a raw-stone-to-artifact hover reveal hero and a relational tag workflow across application areas, stone quality, and collections.
02Furniture Brand Redesign
A full website rebuild for a B2B furniture brand. From a broken React setup to a clean, vibe-matched site, delivered in one week.
03CapHealthy Pharma
A full website project delivered in 48 hours, from discovery call to final homepage approval.
04Square Root SEO
Full rebranding and Astro conversion from WordPress for a B2B digital marketing agency. Delivered in 7 days.
05Cask 78
Full visual identity for a premium bar and restaurant in Indore. From logo to brand guidelines, delivered in 3 weeks.
06Pluto Cafe
Café brand identity from scratch. Logo, menu design, and a social media visual system that made the brand recognisable.
07Reweav
Brand identity for a sustainable textile brand. Built for digital-first presence with print-ready assets.
From the blog.
Position Yourself as an AI Orchestrator: A Creative Guide
Worried AI cheapens your skills? Learn how to position yourself as an AI orchestrator career path in your bio, site, pitch and pricing.
Designing for the Day AI Gets It Wrong
A practical guide to ai workflow failure recovery: find the weak spots, build fallbacks, fail safely, and write down what to do when it breaks.
Make AI Sound Like You: A Consistent Voice Everywhere
AI drifts into a generic tone fast. Here is how to build a consistent AI brand voice with one short guide that works across every tool you use.
Most agencies treat websites, search, and AI as separate silos. I bring 12+ years of creative direction across all three.
I start with your business problem. Then I design the website architecture, structure the content for SEO, AEO, and GEO, and build the AI workflows behind it. The AI executes. I direct.
You get work that ships fast, ranks in search, and solves the real problem.
Four steps. No surprises.
We talk about your website, search visibility, or workflow bottleneck. Free, 30 minutes, no pitch. You leave with a clear action plan.
Free · 30 minI map the website structure, SEO/AEO/GEO plan, or AI workflow step by step before you commit. You see the logic and approve the plan.
Before you commitI build, optimize, and test everything. Websites and AI systems go live in 1 to 2 weeks, not months. No surprises on delivery.
1 to 2 weeks to liveYou own the website, search setup, and workflows. I document everything so your team can run it without depending on me.
You own itReady to build, rank,
or automate?
Discovery calls are free. 30 minutes. Whether you need website development, SEO, AEO, GEO, or AI workflow consultancy, we will figure out the right next step.