Where Creative Direction
Meets AI Orchestration.
I have set up AI workflows for founders, agencies, and brands across India. The thinking stays with me. The production goes to AI. You get the output faster than you thought possible, without losing the quality that makes your brand yours. I also write about productivity, AI updates and Yourlife OS, and publish Oh So AI, a Tuesday and Friday AI newsletter.
The right fit for your situation.
You are doing everything yourself. You don't have the time to learn 20 AI tools. I set up the system that does the work, so you can spend your time on the decisions only you can make.
Your team is stretched thin. Margins are tight. I build AI workflows that cut turnaround time and keep your team focused on the work that actually grows the agency.
Your content is inconsistent. Your reporting takes hours. I create AI systems that keep your output steady and free up your team's time for the work that moves revenue.
Your team can produce more, faster, without losing the brand voice. I direct the AI workflow that gets you there.
Three services. One direction.
AI Workflow Setup
Map the work you are doing manually. Build the AI system that does it for you. Document everything and hand it over. Two weeks to live.
Website Design
From brief to a live website in 7 to 14 days. Built for AI, indexed and ready for search. Brand-aligned and built to convert.
Brand Identity
Full brand identity. Logo, system, guidelines, and rollout. AI handles iterations. I direct the strategy and the final calls.
You bring the problem.
I build the AI system that solves it.
By day, I work as a Creative Director and AI Strategist at Square Root SEO, an agency focused on B2B digital marketing. Alongside this, I run ByHarshal, my personal creative practice for founders who need brand identity, visual identity, and content strategy.
I use AI as a production layer, not to replace thinking, but to handle what slows it down. Research, first drafts, and iterations are where AI does the heavy lifting. Strategy, creative direction, and the decisions that shape whether a brand earns trust or doesn't: that stays with me.
Outside of client work, I publish Oh So AI, a Tuesday and Friday newsletter on tools and workflows without the hype. I plan the workflow, write the prompts, and make the calls that matter. That is what AI Orchestration means across the 110+ workflows I've built.
Three topics.
One thread.
Tool updates, vibe coding experiments, prompt engineering, and how AI actually changes the way creative work gets done. Real workflows, not hype.
Second brains, deep work, PARA, async workflows - the frameworks that help founders do better work without adding more hours to the day.
A personal operating system built around identity, not tasks. Goal architecture, weekly rituals, AI stack, and review loops, documented piece by piece.
All three topics, distilled into one newsletter. Every Tuesday & Friday.
Projects that delivered.
Furniture Brand Redesign
A full website rebuild for a B2B furniture brand. From a broken React setup to a clean, vibe-matched site, delivered in one week.
02CapHealthy Pharma
A full website project delivered in 48 hours, from discovery call to final homepage approval.
03Square Root SEO
Full rebranding and Astro conversion from WordPress for a B2B digital marketing agency. Delivered in 7 days.
04Cask 78
Full visual identity for a premium bar and restaurant in Indore. From logo to brand guidelines, delivered in 3 weeks.
05Pluto Cafe
Café brand identity from scratch. Logo, menu design, and a social media visual system that made the brand recognisable.
06Reweav
Brand identity for a sustainable textile brand. Built for digital-first presence with print-ready assets.
From the blog.
Goal Architecture: Reverse-Engineering Your 90-Day Sprints
Annual goals break when AI reshapes your industry every quarter. Here's a working framework for reverse-engineering 90-day sprints that stay relevant.
Voice Dictation for Vibe Coding: Why Speaking Beats Typing
Most vibe coders type their AI prompts. That is where they lose time. Here is why voice dictation changes how you communicate with AI tools.
The Async Agency: Automate Client Updates With AI
Running daily client calls destroys deep work. Here's how to automate client updates with AI and reclaim your calendar without losing client trust.
Most AI consultants connect the tools and hand it over. I do that part too. But I bring 12+ years of creative direction on top of it.
That means I understand the business problem first. Then I decide what the AI should do, how the workflow should run, and what the output should look like. The AI executes. I direct.
You get output that actually solves the problem, not automated noise.
Four steps. No surprises.
We talk about your problem. Free, 30 minutes, no pitch. I ask questions. You leave knowing what the AI system could look like.
Free · 30 minI show you what the AI system will do, step by step, before you commit. You see the logic. You approve the plan.
Before you commitI set it up. You see it working before it goes live. Two weeks, not two months. No surprises on delivery.
Two weeks to liveYou own the system. I document everything so your team can run it without me. You are not dependent on me to keep it going.
You own itHave a problem worth
solving with AI?
Discovery calls are free. 30 minutes. We talk about your problem and figure out if I am the right person to solve it. If I am not, I will tell you who is.