AI Orchestrator & Consultant

Where Brand Thinking
Meets AI Precision.

10+ years shaping brand identities, websites, and creative direction - now supercharged with AI workflows. Because in the AI world, having a creative vision gives you a powerful edge over just the technical side. I build the stuff that actually ships.

80+ Brands Built
10+ Years Active
900+ GitHub Commits
20+ AI Orchestrations

My differentiation: Anyone can use AI. The real skill is knowing which AI handles which task and connecting them into one smooth workflow. That's orchestration. That's what I do.

Harshal Saraf
Harshal Saraf - AI Orchestrator and Consultant
Designed by humans · Engineered by AI

The Journey

10+ years of building things.

2016 Manufacturing
2016 to 2020
Managing Director
Super Super Pipe Industries
2020 Consulting
2020 to 2022
Founder
Saraf Consultancy Services
2022 Creative
2022 to 2023
National Creative Head
Fullscoop
2023 Marine
2023 to 2024
Creative Strategist
ECHT Marine & Square Root SEO
Now Tech
2024 - Now
Founder & AI Orchestrator
ByHarshal, Square Root SEO & Wiggly Works
Milestones
1st Prize · Best Use of Google API - Hackathon
1st Ping · Google Prompt Wars
900+ Git Contributions

My Story

The Foundation

Started as a creative designer, mastering brand identities, aesthetics, and user experience.

The Evolution

Expanded into full-stack vibe development and strategic marketing to build complete digital ecosystems.

The AI Era

Now orchestrating AI workflows, combining strong creative vision with technical precision to ship faster.

What I Do

Services that move the needle.

Not a one-size-fits-all agency. A focused practice that blends creative thinking with AI systems, built to move faster, dig deeper, and deliver work that lasts.

Brand Identity
Logo Design Brand Guidelines Visual System

Logo systems, brand guidelines, typography, colour palettes, and the visual language that makes your brand instantly recognisable. Built to scale.

Website Design & Dev
Astro Next.js SEO-Ready AI-ready HTML

Custom websites built with Astro, Next.js, or Webflow. Fast, SEO-optimised, and shipped in days, not months.

AI Workflow Setup
AI Orchestration Automation Prompt Systems

Map, build, and hand over working AI systems for your team. From content pipelines to research automation. I make AI actually useful for your day-to-day work.

SEO, GEO & AEO
Technical SEO GEO Strategy Local Maps

Go beyond Google rankings. Get found in AI-generated results, voice search, and generative engines. Built for the next era of search.

Content Strategy
Brand Voice Newsletter Editorial

Brand voice, content calendars, newsletter systems, and editorial frameworks. I write and strategise with AI doing the heavy lifting, so you can focus on what matters.

AI Consulting & Training
Workshops Audit 1-on-1

Workshops, audits, and 1-on-1 consulting for founders and teams ready to integrate AI into their daily work, in a practical and no-overwhelm way.

Selected Work

Projects that delivered.

80+ projects across 11+ years. Here is a curated selection. Each one built with intention, shipped on time, and made to last.

B2B · Packaging
01
Website · B2B

Packs All Packaging

Transitioned the business from zero digital presence on third-party marketplaces to a fully independent, custom-built website.

View Project
B2B · Furniture
02
Website · B2B

Furniture Brand Redesign

A full website rebuild for a B2B furniture brand. From a broken React setup to a clean, vibe-matched site - delivered in one week.

View Project
Healthcare · Website
03
Website · Healthcare

CapHealthy Pharma

A full website project delivered in 48 hours - from discovery call to final homepage approval.

View Project
F&B · Brand Identity
04
Brand Identity · F&B

Cask 78

Full visual identity for a premium bar and restaurant in Indore. From logo to brand guidelines, delivered in 3 weeks.

View Project
Agency · Rebrand
05
Website · Agency

Square Root SEO

Full rebranding and Astro conversion from WordPress for a B2B marketing agency. Delivered in 7 days.

View Project
Insurance · Identity
06
Brand Identity · Insurance

Insure World

Brand identity for an insurance advisory firm. Logo, stationery, and communication design.

AI · Newsletter
07
Newsletter · AI Content

Oh, So AI Newsletter

Built and grew an AI-focused newsletter from scratch. Weekly editions covering AI tools, workflows, and strategy for founders.

Read Newsletter
Café · Visual Identity
08
Brand Identity · F&B

Pluto Cafe

Café brand identity. Logo, menu design, and social media visual system.

Media · Content
09
Content Strategy · Media

Scoopt It Magazine

Content architecture and brand voice guidelines for a digital magazine.

How I Work

The process behind every project.

No bloated processes. No endless discovery phases. Just a sharp, proven workflow that gets real things shipped.

Step 01
Discover & Define
+

A free 30-minute call to understand your problem, audience, and goals. I ask the questions most agencies skip.

Step 02
Strategy First
+

Before any design or code, I map out the strategy. Positioning, information architecture, and the creative direction that ties everything together.

Step 03
Build & Iterate
+

I build fast, share often, and iterate based on your feedback. You are involved at every stage but never blocked by it.

Step 04
Ship & Hand Over
+

Full handover with documentation, access, and a walkthrough. Nothing is left black-boxed. You own what I build.

Kind Words

What clients say.

"

Harshal delivered our entire website in 48 hours. The quality was exceptional - it looked like months of work. Highly recommended for any founder who needs things done fast and right.

C
CapHealthy Team Healthcare · Website Project
"

The brand identity for Cask 78 captured exactly what we were going for - premium, warm, and distinctly Indori. Harshal has a rare eye for brand nuance.

K
Cask 78 F&B · Brand Identity
"

Our website went from a broken React mess to a polished, fast Astro site in a week. The SEO setup alone was worth every rupee. Harshal just gets it.

S
Square Root SEO Agency · Rebrand & Website

Ready to build something remarkable?

Whether it is a brand, a website, or an AI workflow, let us talk. Discovery calls are always free.